Assessing Your Communications and Outreach Program

April 17, 2023 (Registration is closed) | September 18, 2023 (See details below about early bird pricing and final registration date)

Register NowArrow Icon for Arrow Button

Course Content

Raftelis has developed a 7-Point Checkup for communications and outreach programs. This workshop walks participants through seven discrete steps for assessing your efforts and outputs as well as the outcomes of your communications, in a cost effective and efficient manner. The seven steps include examination of your materials, messaging, planning, outreach techniques and more, and provides the guidance for how to measure success. The workshop is highly interactive with a mix of direct instruction, individual and group exercises, using a workbook participants can take home with them.

Learning objectives include:

  1. How to determine whether your messages and materials are suitable for the audience they’re intended for, and if not, how to fix them to ensure they are.
  2. How to evaluate the success of the communications channels and outreach techniques you are using. Participants will learn the keys to selecting the right channels and techniques that are best suited for the audience, with an emphasis on ensuring diverse and often overlooked segments of your community are reached and included.
  3. How to determine whether the level of resources, budget and staffing are appropriate for the goals you want to achieve with communications and outreach.

Who Should Apply?

Local government and utility staff responsible for communications and outreach, including: City or County Managers, Department leads, PIOs, Community Relations and Communications Specialists, and Program Managers.

Course Length

Half-day program

Course Dates

Continuing Education Units (CEUs)

0.4 CEUs | You may be awarded CEUs/PDHs for RPA training programs by your licensing or credentialing organization. RPA grants Continuing Education Units (CEUs) for this course at a rate of 1 CEU for 10 contact hours. It is the individual’s responsibility to contact the appropriate licensing or credentialing organization before registering for any continuing education credit program. 



Create your own Strategic Communications mini boot camp! Choose three or more Strategic Communications courses offered in the same week and receive a discount. For more information about this opportunity, contact Jennifer Teal at


Raftelis Performance Academy Cincinnati Training Center:
19 Garfield Place, Suite 500
Cincinnati, OH 45202