Building a Strategic Communications Plan from Scratch

April 18, 2023 (Registration is closed) | September 19, 2023 (See details below about early bird pricing and final registration date)

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Course Content

In this full-day workshop, participants will learn through individual and group hands-on activities how to develop and execute a strategic and measurable communications and outreach plan. Using industry standards and best practices as defined by the Public Relations Society of America (PRSA) and the International Association of Public Participation (IAP2). Learning objectives include:

Who Should Apply?

Local government and utility staff responsible for communications and outreach, including: City or County Managers, Department leads, PIOs, Community Relations and Communications Specialists, and Program Managers. 

Course Length

1-day program

Course Dates

Continuing Education Units (CEUs)

0.8 CEUs | You may be awarded CEUs/PDHs for RPA training programs by your licensing or credentialing organization. RPA grants Continuing Education Units (CEUs) for this course at a rate of 1 CEU for 10 contact hours. It is the individual’s responsibility to contact the appropriate licensing or credentialing organization before registering for any continuing education credit program.



Create your own Strategic Communications mini boot camp! Choose three or more Strategic Communications courses offered in the same week and receive a discount. For more information about this opportunity, contact Jennifer Teal at 

Note: Participants are responsible for their own expenses. Discounted hotel rates are available for out-of-town participants.  


Raftelis Performance Academy Cincinnati Training Center:
19 Garfield Place, Suite 500
Cincinnati, OH 45202