Course Content

In this full-day workshop, participants will learn through individual and group hands-on activities how to develop and execute a strategic and measurable communications and outreach plan. Using industry standards and best practices as defined by the Public Relations Society of America (PRSA) and the International Association of Public Participation (IAP2). Learning objectives include:

• Understand the difference between a tactical and strategic communications plan and why there is more risk in staying tactical.
• The four stages of a strategic communication plan and how to build out each stage in a way that is customized for your organization’s goals.
• Cost-effective ways and best practices for conducting research to inform your plan.
• Best practices in media relations, digital marketing, and community engagement.
• How to measure success by looking at outputs, outcomes, and outgrowths of your efforts.

Who Should Apply?

Local government and utility staff responsible for communications and outreach, including: City or County Managers, Department leads, PIOs, Community Relations and Communications Specialists, and Program Managers. 

Course Length

1-day program

Course Dates

• April 18, 2023 | Registration is closed
• September 19, 2023 | Early bird pricing through August 8, 2023. Registration ends August 29, 2023.

Continuing Education Units (CEUs)

0.8 CEUs | You may be awarded CEUs/PDHs for RPA training programs by your licensing or credentialing organization. RPA grants Continuing Education Units (CEUs) for this course at a rate of 1 CEU for 10 contact hours. It is the individual’s responsibility to contact the appropriate licensing or credentialing organization before registering for any continuing education credit program.

Price

$375

Create your own Strategic Communications mini boot camp! Choose three or more Strategic Communications courses offered in the same week and receive a discount. For more information about this opportunity, contact Jennifer Teal at raftelisperformanceacademy@raftelis.com. 

Note: Participants are responsible for their own expenses. Discounted hotel rates are available for out-of-town participants.  

Location

Raftelis Performance Academy Cincinnati Training Center:
19 Garfield Place, Suite 500
Cincinnati, OH 45202