Samantha Villegas, Principal Consultant (Email)
We’re excited to share an article from WE&T authored by Raftelis staff member Samantha Villegas, APR entitled “The MCL-ephant in the Room.” Check out the article here.
The landscape of public communication has never been more difficult to navigate. The proliferation of sophisticated mis- and disinformation campaigns, amplified by rapid advancements in Artificial Intelligence (AI), has blurred the lines between fact and fiction. This challenge is further compounded by our normalization of deceit, which fosters widespread cynicism and erodes institutional trust.
Raftelis Principal Consultant Sam Villegas delves into the essential elements for local governments and utilities to cultivate and maintain community trust. Learn how transparent communication, meaningful community engagement, and consistent follow-through are pivotal in overcoming challenges like environmental incidents and complex infrastructure issues.
As artificial intelligence (AI) tools become more integrated into everyday workflows, government agencies are exploring ways to harness their potential to streamline communications, enhance public engagement, and improve service delivery. However, with these advantages come critical considerations, and the ethical use of AI-generated content is not just a technical or operational issue—it’s a matter of public responsibility.
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