Media Training

April 19, 2023 (Registration is closed) | September 20, 2023 (See details below about early bird pricing and final registration date)

Register NowArrow Icon for Arrow Button

Course Content

The broadcast and print media are still a credible way to get third party endorsement of your policy or program and it’s still an effective way to amplify your news to a wider audience. In this full-day session, we will spend the morning exploring today’s media environment and providing attendees with tips and techniques for mastering the perfect pitch and for mastering the media interview. In the afternoon, attendees will have to a chance to put these tips into practice with interview role-playing, on camera, and individual pitch practice.

Who Should Apply?

Local government and utility staff who may find themselves in front of a camera or answering a call from the media, including City or County Managers, Department leads, PIOs, Community Relations and Communications Specialists, and Program Managers.

Course Length

1-day program

Course Dates

Continuing Education Units (CEUs)

0.8 CEUs | You may be awarded CEUs/PDHs for RPA training programs by your licensing or credentialing organization. RPA grants Continuing Education Units (CEUs) for this course at a rate of 1 CEU for 10 contact hours. It is the individual’s responsibility to contact the appropriate licensing or credentialing organization before registering for any continuing education credit program.



Create your own Strategic Communications mini boot camp! Choose three or more Strategic Communications courses offered in the same week and receive a discount. For more information about this opportunity, contact Jennifer Teal at

Note: Participants are responsible for their own expenses. Discounted hotel rates are available for out-of-town participants.  


Raftelis Performance Academy Cincinnati Training Center:
19 Garfield Place, Suite 500
Cincinnati, OH 45202