When a media outlet needs your public agency as a source, and it’s only a matter of time before they do, are you and your team “media ready?”
Do you know how to speak in soundbites? Can you hook, bridge, and flag? Our half-day and full-day workshops are designed to equip you and your team with the skills and tips you need to turn a media “gotcha” into a great media “get” for your agency.
The cornerstone of every media effort is successful media relations. Every organization, influencer, and consumer could be a potential publisher.
This proliferation of channels and voices is complicated by an increase in news consumption via social media, which narrows the reach of any single source. The Raftelis team can act as an extension of your team, working closely with your media relations professionals to help refine your message and package, and pitch your story with an understanding of the needs of your media partners.
Acting as an extension of your communications staff, we help you navigate the complex, multi-channel media landscape. We work with you to package your stories and refine your pitch, ensuring that when the spotlight turns to you, your organization is prepared to deliver clear, consistent, and compelling messages that resonate with your audience.
Director of Strategic Communications
Principal Consultant
Manager
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Strategic communications
