Social media strategy

Virtually all of your stakeholders are using at least one social media platform, and rest assured, they are talking about the issues that matter to your organization.

There are more benefits to using social media to engage with them than there are risks. The key is having the right strategy and content. Our team can help you develop a compelling content strategy that not only increases likes but also fosters meaningful relationships.

What we do

Audiences seeking information about your organization will immediately turn to your external digital presence. Local governments and utilities cannot afford to neglect digital and social communications in their outreach efforts.

The alignment of messaging and communication efforts is highly evident on social media platforms, and positive interaction via these channels is not only possible but also inclusive and engaging. Encompassing several sub-disciplines, our team works with you to develop online content strategies that connect with target audiences, create platform strategies to maximize the reach of that content, and activate communities of interest around shared ideas, interests, and needs.

Content development is key, not only to establish a robust online presence but also to effectively engage with social media platforms. We can promote that content with both paid and organic tools to build relationships and engage with online social influencers. Developing digital measurement programs is also essential to evaluating and optimizing performance.

Raftelis works with local governments and utilities to review the various available social media channels and, as appropriate, enhance and support your social media strategy to effectively distribute and promote your communications products to relevant audiences.

Our process

We treat social media as a critical business channel, identifying the specific platforms and content types that resonate with your unique audience. Our team works with you to execute a full-cycle strategy, ensuring your digital presence is not only active but also effective and optimized for maximum reach.