Raftelis Webinars: Pivoting Through the Pandemic

It’s a tough time all around, and the water and wastewater sector is no different. With an uncertain future and, in many cases, declining revenue, it’s hard to know what to say to customers at a time like this. Check out the video below to hear from two utility communicators, Sam Coppels of Daphne Utilities in Alabama and Leslie Payne of Sweetwater Authority in California, who will share their storytelling experiences and strategies to connect with customers on rates and payments, and build a sense of “we”. They’ll also discuss how they’re pivoting their storytelling now to connect with customers in their current mindset and for what lies ahead.