There has never been a more critical time for local governments and utilities to communicate the value of the services you provide. Now, more than ever, meaningful, deliberate, and strategic communication efforts can make the difference. Well-crafted strategic communications can build trust, reputation, influence and brand equity. We specialize in strategic communication counsel, public engagement, and community involvement, and can provide the guidance, structure, strategies, and tactics to help make your new program, infrastructure project, or revenue request successful and avoid costly delays and reputational crises.
We can all agree that biosolids aren’t the easiest thing to communicate. And recent news about PFAS in biosolids may have you hesitating. But that’s the wrong thing to do now. Communicating first and frequently is the key to dispelling myths and fears.
We know engaging marginalized communities is essential, and when done well it leads to better decision-making, empowered community members, and stronger ties between the local government and the people it serves. Engaging marginalized communities means listening first, and then developing a comprehensive plan that is adaptable and flexible.
Check out part one and part two of NACWA’s Lunch & Learn, Tellevate Your Story where we discuss how to elevate storytelling through strategic communication in the water utility industry.
