There has never been a more critical time for local governments and utilities to communicate the value of the services you provide. Now, more than ever, meaningful, deliberate, and strategic communication efforts can make the difference. Well-crafted strategic communications can build trust, reputation, influence and brand equity. We specialize in strategic communication counsel, public engagement, and community involvement, and can provide the guidance, structure, strategies, and tactics to help make your new program, infrastructure project, or revenue request successful and avoid costly delays and reputational crises.
On a scale of always to never, how often does your organization post to social media? If you’re intimidated just by the thought of it, it might be never. If you’re a big fan of communication, it might be always. Every public agency should be using social media regularly and it doesn’t need to be hard.
EPA’s latest health advisories on PFAS were created to protect public health, but the news may seem scary to some. Clear communication is key to alleviating fear and building trust.
We know engaging marginalized communities is essential, and when done well it leads to better decision-making, empowered community members, and stronger ties between the local government and the people it serves. Engaging marginalized communities means listening first, and then developing a comprehensive plan that is adaptable and flexible.
