There has never been a more critical time for local governments and utilities to communicate the value of the services you provide. Now, more than ever, meaningful, deliberate, and strategic communication efforts can make the difference. Well-crafted strategic communications can build trust, reputation, influence and brand equity. We specialize in strategic communication counsel, public engagement, and community involvement, and can provide the guidance, structure, strategies, and tactics to help make your new program, infrastructure project, or revenue request successful and avoid costly delays and reputational crises.
Local governments often succeed when the people they serve are meaningfully engaged in the decision-making process. Whether it is to plant trees (or remove them), raise rates, change a policy, or add a new service—whatever it is—the best outcomes happen when the governed have a say in the governing.
When you think about it, water quality is a water systems’ essential function. What if customers don’t see the report? Or they see it but don’t read it? Or they read it, but don’t understand it? Did it fulfill its mission of building consumer confidence in their tap water?
We know engaging marginalized communities is essential, and when done well it leads to better decision-making, empowered community members, and stronger ties between the local government and the people it serves. Engaging marginalized communities means listening first, and then developing a comprehensive plan that is adaptable and flexible.
