When a media outlet needs your agency as a source—and it’s only a matter of time before they do—are you and your team “media ready?” Do you know how to speak in soundbites? Can you hook, bridge and flag? Our half-day and full-day workshops are designed to equip you and your team with the skills and tips you need to turn a media “gotcha” into a great media “get” for your agency.
The cornerstone of every media effort is successful media relations. Every organization, influencer and consumer could be a potential publisher. This proliferation of channels and voices is complicated by an increase in news consumption via social media, which narrows the reach of any single source. The Raftelis team can act as an extension of your team, working closely with your media relations professionals, to help hone your message and package and pitch you story with an understanding of the needs of your media partners.