The cornerstone of every media effort is successful media relations. Every organization, influencer and consumer could be a potential publisher. This proliferation of channels and voices is complicated by an increase in news consumption via social media, which narrows the reach of any single source. The Raftelis team can act as an extension of your team, working closely with your media relations professionals, to help hone your message and package and pitch you story with an understanding of the needs of your media partners.