The cornerstone of every media effort is successful media relations. Every organization, influencer and consumer could be a potential publisher. This proliferation of channels and voices is complicated by an increase in news consumption via social media, which narrows the reach of any single source. The Raftelis team can act as an extension of your team, working closely with your media relations professionals, to help hone your message and package and pitch you story with an understanding of the needs of your media partners.
Daphne Utilities hired Raftelis to provide reputation and issues management, strategic communications services, crisis communications, and media training to help them build capacity for enhanced communication and community engagement long term.
Raftelis worked with the New York Section of AWWA (NYSAWWA) staff and the Public Affairs and Water Utility committees to identify current communication channels and create a process that can be adopted by the NYSAWWA Board that connects effective communication on emerging issues to identified audiences.
The seven participating agencies in the Sacramento Region are seeking to build successful collaborative efforts to benefit all agencies and their customers. They include Carmichael Water District, Citrus Heights Water District, City of Folsom, Del Paso Manor Water District, Rio Linda/Elverta Community Water District, and San Juan Water District. They hired Raftelis to perform reviews of each of their organizations, similar in scope to a Municipal Service Review (MSR), to understand performance levels and identify opportunities for improvement through potential collaborative efforts ranging from joint contracting, sharing resources, and full reorganization between one or more agencies following a LAFCo process.
