Menu
Close

Communication / Social media strategy

Social media strategy

Virtually all of your stakeholders are using at least one social media platform and rest assured they are talking about the issues that matter to your organization. There are more benefits to using social media to engage with them than there are risks. The key is having the right strategy and content. Our team can help you build the most compelling content strategy that doesn’t just increase likes but builds relationships.

Audiences seeking out information about your organization will immediately go to an external digital presence. Local governments and utilities cannot afford to neglect digital and social communications in their outreach efforts. Alignment of messaging and communication efforts are highly evident on social media platforms and positive interaction via social media channels is not only possible, but also inclusive and engaging. Encompassing several sub-disciplines, our team works with you to develop online content strategies that connect with target audiences, create platform strategies to maximize reach of that content, and activate communities of interest around shared ideas, interests and needs.

Content development is key, not only to provide a robust online presence but to also feed social media platforms. We can promote that content with both paid and organic tools to build relationships and engage with online social influencers. Developing digital measurement programs is also essential to evaluating and optimizing performance.

Raftelis work with local governments and utilities to review the various available social media channels and, as appropriate, enhance and support your social media strategy to effectively distribute and promote your communications products to relevant audiences.

Case Studies

Charlotte Water

Raftelis has assisted Charlotte Water since 1994 on various water and sewer financial planning and rate assignments. Raftelis was engaged to facilitate Charlotte Water’s strategic plan through an inclusive process that was designed to build on and amplify the voices of its customers, through listening and public engagement sessions; its region, through interviews with each of the municipalities served by the utility; and its employees, through focus groups, interviews, a survey, and active participation in different aspects of the process.
Case Studies

Northern Water

Raftelis was asked to assist Northern Water’s accomplished communications staff with developing a Strategic Communications and Stakeholder Engagement Plan, and we have since been retained to assist with implementing the plan.
Case Studies

City of Corona, Department of Water & Power

In response, the Department of Water and Power hired Raftelis to perform a comprehensive audit of the services and the value customers receive, following processes compatible with a Municipal Services Review.
Communication Capabilities
All Capabilities