In collaboration with our local government and utility partners, Raftelis develops strategic communication plans that will build public trust and confidence in your organization or your project. Consistent communication is crucial when working with potentially contentious and misunderstood issues. We develop a strategic approach that integrates with your current communication program and identifies new opportunities and channels for messaging to ensure proactive engagement of all stakeholders.
Having a strategic communication plan provides a common understanding and roadmap to craft messaging and identify communication channels that will effectively and persuasively communicate information in a manner designed to build public understanding.
Raftelis’ approach to developing a strategic communication plan includes the following components.
With an uncertain future and, in many cases, declining revenue, it’s hard to know what to say to customers at a time like this. On this webinar, hear from two utility communicators, Sam Coppels of Daphne Utilities in Alabama and Leslie Payne of Sweetwater Authority in California, who will share their storytelling experiences and strategies to connect with customers on rates and payments, and build a sense of “we”.
Daphne Utilities hired Raftelis to provide reputation and issues management, strategic communications services, crisis communications, and media training to help them build capacity for enhanced communication and community engagement long term.
Raftelis has been working with the Metropolitan Washington Council of Governments to elevate their communications coordination efforts to ensure these agencies coordinate their messaging to consumers and are as consistent as possible, focusing on the topics of greatest need and least public awareness.
