In collaboration with our local government and utility partners, Raftelis develops strategic communication plans that will build public trust and confidence in your organization or your project. Consistent communication is crucial when working with potentially contentious and misunderstood issues. We develop a strategic approach that integrates with your current communication program and identifies new opportunities and channels for messaging to ensure proactive engagement of all stakeholders.
Having a strategic communication plan provides a common understanding and roadmap to craft messaging and identify communication channels that will effectively and persuasively communicate information in a manner designed to build public understanding.
Raftelis’ approach to developing a strategic communication plan includes the following components.
When you think about it, water quality is a water systems’ essential function. What if customers don’t see the report? Or they see it but don’t read it? Or they read it, but don’t understand it? Did it fulfill its mission of building consumer confidence in their tap water?
Daphne Utilities hired Raftelis to provide reputation and issues management, strategic communications services, crisis communications, and media training to help them build capacity for enhanced communication and community engagement long term.
Raftelis has been working with the Metropolitan Washington Council of Governments to elevate their communications coordination efforts to ensure these agencies coordinate their messaging to consumers and are as consistent as possible, focusing on the topics of greatest need and least public awareness.
